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Feasibility Analysis

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Feasibility Analysis
Holi-Rent

BUS827 Group Assignment

BUS827 – Entrepreneurship and Business Strategy
Word Count: 3346
Company Description

Holi-Rent is an equipment rental service that provides leisure, recreational and holiday appropriate equipment that will assist the target market, international students studying in Australia, to easily find and use necessities that they would need to enjoy themselves in their free time. Specifically the business will act as an intermediary between regular suppliers of holiday-related equipment and the customers, thereby increasing the possible scope of equipment available, providing more attractive prices to customers and saving costs on maintenance and warehouse fees.

The name Holi-Rent will be in place to serve as a simple yet memorable name for customers. With the increasing trend of international students coming to study in Australia for significant periods of time, there is a great opportunity to cater to these individuals. While they come with the predominant intention to study, in their free time they are also tourists in Australia. Like for many students, time and money are limited and coming from overseas many of them are restricted in what they can bring to enjoy themselves. This, factored in with the difficulties of being in a different country, add to the overall problems of finding what they need in a new setting, particularly for their more adventurous needs. Holi-Rent serves to therefore ease the difficulties in finding what they need to enjoy themselves with, providing customers with easy access to a variety of products in a convenient and affordable manner. The company consequently also reduces the financial burden, as the international students need not restrict themselves based upon what is feasible to take home, as they need only return it after use.

Primarily the business will access its…...

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