Equal Exchange

In: Business and Management

Submitted By pikachudang94
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Equal Exchange: Trading Fairly and Making a Profit


1. What are the strategically relevant components of Equal Exchange’s macro-environment? Are sociocultural, environmental, economic, and other components of the macro-environment favorable to the sellers of fair trade food and beverage products? Does the industry offer attractive opportunities for growth? 2. Explain the competitive pressures facing the fair trade food and beverage products industry. What does a five-forces analysis reveal about the nature and strength of the competitive pressures facing Equal Exchange? Which of the five forces is the strongest? Which of the five forces is weakest? 3. What are the key elements of Equal Exchange’s strategy? Which of the five generic strategies is the company pursuing? How has the cooperative integrated corporate social responsibility into its business strategy? 4. What are Equal Exchange’s competitively important resources and capabilities? Which of its resources have the greatest competitive power? Are any of its resources and capabilities able to pass all four VRIN tests for sustainable competitive advantage? Explain. 5. What does a SWOT analysis reveal about Equal Exchange’s ability to seize market opportunities and nullify external threats? 6. What is your assessment of Equal Exchange’s financial performance and condition? Is the company in good financial shape? Why or why not. Use financial ratios in Table 4.1 to help support your assessment. 7. What specific actions would you recommend to Equal Exchange’s executive directors, worker-owners, and board of directors concerning the company’s future direction?…...

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