Premium Essay

Crm and Impact

In: Computers and Technology

Submitted By hasibjadoon
Words 3648
Pages 15
Executive summary
The organization information system is backbone of organizational operational and functional units, the malware can produce potential threat to organization image, the establishment of an effective security measures and reassessment of organizational risk management approaches in order to cater with latest implication trend in network security.
This report is based on literature review, analytical analysis of case studies, news articles magazines to highlight vulnerability and implication of malware attack to an organization, highlights the salient features of malware attack, malware attacks that can significantly hurt an enterprise information system, leading to serious functional commotions, can result into destructing the basic IT security up to identity theft, leakage of data, stealing private information, corporate information system blue prints, industrial white papers and networks break down.
The only constant in the world of technology is a change, report highlights the latest trends, dimension and implication of malware attack and new critical source of threats, within the perspective of constantly changing IT world (e.g. cloud services-integration) Enterprise may not effectively device and manage malware threat and 'risk assessment processes. This report highlight the malware propagation process, malware vulnerability, the types of malware, optimistic cost effective solution in order to minimize security risk for an Enterprise information systems. This Report highlights salient features for designing an effective security policies in order to proactively addressing malware threats issues as key elements within the organizational risk management approaches.
The major findings of this reports is to establish a security framework based on IS027001 to ensure minimum security breach, establishment physical security measures,…...

Similar Documents

Premium Essay

Crm Notes

...CRM 11- Performance measurement Important stakeholders of a company - Shareholders / Board of directors - Customers - Employees/Management An organisation must maximize the main sources of revenue, profit and growth within the context of both business and customer strategy. The three key stakeholders group are: Employee Value Employee value needs to be considered from two perspectives. #1 the value employees deliver to the organization - This is usually measured against a number of performance objectives, where employees are appraised against performance targets #2 the value the organisation delivers to the employees - Comprises the benefits the work force receives in exchange for the opportunity cost, time and labour expended in performing their job. Customers Value The value the customer receives from the organisation is defined by the perceived benefits of the offer made to the customers, which extend beyond the core product or service. These higher level benefits can come from intangible factors, such as the provision of better customer service or association with a quality brand image. The value of the organisation receives from the customer is determined by the profits obtained from the customer over the lifetime of their relationship with the organisation. Shareholder Value Shareholder value is created by achieving a favourable rate of the return on capital invested. The board of director may expect the......

Words: 3196 - Pages: 13

Free Essay

The Impact of Crm Capability on Innovation and Performance Advantages

...presentation that I’m going to show you is about “The impact of CRM capability on innovation and performance advantages”. PRESENTATION My discussion is divided in that part: - Abstract show the motivation of this choose. not only the author’s motivation but also my motivation. - with Teory I would like to give you some key concept like the definition of Innovation and who signify for a firm to bring a new product in the market - Consequently I m going to show you the Main Research of Moustafa and Mahomed Battor from Tana University, Egypt, with their results - and in conclusion I will show you an example of application of that research into practice. I choose the new application of facebook produced by FedEx because at this time the most of the business is done in the social community and because it is a great example in which a big company promoting a new service or uses a new innovative way to promoting a existing services. Abstract CRM and INNOVATION are considered characteristics associated with competitive advantage. This presentation is about a research that investigates the mediating role of INNOVATION between CRM and PERFORMANCE on a firm performance because there is a lack of research on that. The authors use structural equation modeling to test the relationships among these constructs. At the end the results shows that: - the result supporting the impact of CRM and INNOVATION on performance - indicated that the indirect effect of CRM on firm performance through......

Words: 1213 - Pages: 5

Premium Essay

Effect of Crm

...Determining the Effect of CRM Software on Business Success Assignment Melissa Gilbert IT/205 May 20, 2012 David Thomas Determining the Effect of CRM Software on Business Success Assignment Title | IT205 Smart Scenario - Determining the Impact of CRM Software on Business Success | Email to Boss | RE: Emergency Executive meeting TOMORROW at 9:00AM | _______________________________________________________________________________________ From: Boss Subject: Emergency Executive Meeting TOMORROW at 9:00AM Just got off the phone with the Bean Counters and revenues are down! I need to know what each of you is going to do to fix this problem, pronto! We are meeting tomorrow at 9:00AM sharp, come prepared to deliver a Presentation and Executive Briefing addressing what your department can do to right the ship. Heck, I can't wait that long. I need a Reply from each of you RIGHT NOW. In your RSVP for tomorrow's meeting, give me the key challenges that are facing your department and causing this sudden, unacceptable decline. Boss Hi boss, The key challenges that my department is facing at the moment is we have an abundamce of merchandise our customers do not want and not enough merchandise that our customers do want plus, we are also having trouble targeting our customers that are at risk. We have started to address both of these issues one by contacting a vendor that will help us implement and integrate with our data records which will help us......

Words: 846 - Pages: 4

Premium Essay

Crm Ppt

...14-02-2013 CRM CYCLE CUSTOMER RELATIONSHIP MANAGEMENT How CRM Works Essentially CRM works by collecting leads or consumer information. Analyzing the collected information to understand customer or market requirements. Adjusting marketing campaigns accordingly to increase sales. CRM also serves for customer service and support making businesses efficient and improve customer satisfaction. In any business, the bottom-line of CRM work flow is to (1) Initiate Marketing, (2) Process Sales, (3) Schedule Orders and (4) Provide Support . 1 14-02-2013 CRM Basics  CRM-Need for Business CRM helps businesses use technology and human resources to gain insight into the behavior of customers and the value of those customers.  Any business owes its survival to its customers. Today if a company has to maintain its hold in the market the foremost step to be taken is to maintain and nurture its customer bank. Customer is the king, old or new. And if the customer is loyal to your business it works wonders to the profit of your business.  A good strategy will be to integrate every area of touch point with customers like marketing, sales, customer service, and field support. This is achieved with the integration of the people, process, and technology in the business.  CRM (customer relationship management) analytics comprises all programming that analyzes data about an enterprise's customers and presents it so that better and quicker business decisions can be made.......

Words: 1278 - Pages: 6

Premium Essay

Crm in Retail

...1.6 CRM Practices in Retail Sector India presents a huge opportunity to the world at age, to use as a hub. Standing on the threshold of a retail revolution and witnessing a fast changing retail landscape, India is all set to experience the phenomenon of global village. India is the “promised land” for global brands and Indian retailers A “Vibrant economy”. India tops in the list of emerging market for global retailer and India’s retail sector is expanding and modernizing rapidly in line with India’s economic growth. The future is promising; the market is growing, government policies are becoming more favorable and emerging technologies are facilitating operations. Retailing in India is gradually inching its way toward becoming the next boom industry. The whole concept of shopping has altered in terms of format and consumer buying behavior, ushering in a revolution in shopping in India. Modern retail has entered India as seen in sprawling shopping centers, multi-storied malls and huge complexes offer shopping, entertainment and food all under one roof. The Indian retailing sector is at an inflexion point where the growth of organized retailing and growth in the consumption by the Indian population is going to take a higher growth trajectory. The Indian population is witnessing a significant change in its demographics. A large young working population with median age of 24 years, nuclear families in urban areas, along with increasing working-women population and emerging......

Words: 2764 - Pages: 12

Premium Essay

The Impact of Enterprise Systems on Corporate Performance: a Study of Erp, Scm, and Crm System Implementations

...Management 25 (2007) 65–82 The impact of enterprise systems on corporate performance: A study of ERP, SCM, and CRM system implementations Kevin B. Hendricks a,1, Vinod R. Singhal b,*, Jeff K. Stratman b,2 b Richard Ivey School of Business, The University of Western Ontario, London, Ont., Canada N6A-3K7 College of Management, Georgia Institute of Technology, 800 West Peachtree St., NW, Atlanta, GA 30332-0520, United States Available online 23 March 2006 a Abstract This paper documents the effect of investments in Enterprise Resource Planning (ERP), Supply Chain Management (SCM), and Customer Relationship Management (CRM) systems on a firm’s long-term stock price performance and profitability measures such as return on assets and return on sales. The results are based on a sample of 186 announcements of ERP implementations, 140 SCM implementations, and 80 CRM implementations. Our analysis of the financial benefits of these implementations yields mixed results. In the case of ERP systems, we observe some evidence of improvements in profitability but not in stock returns. The results for improvements in profitability are stronger in the case of early adopters of ERP systems. On average, adopters of SCM system experience positive stock returns as well as improvements in profitability. There is no evidence of improvements in stock returns or profitability for firms that have invested in CRM. Although our results are not uniformly positive across the......

Words: 13588 - Pages: 55

Premium Essay

Crm in Recruitment

...A study on the Customer Relationship Management (CRM) system at a global recruitment firm. How it affects to operational management process. Mohd Faisal MOHD HAMA Abstract The present paper document on a study of implementing Customer Relationship Management System (CRM) at one global recruitment company headquartered in Manchester United Kingdom, as a way of operation process improvement. This paper will highlight on the company condition before implementing the CRM system, the transition and how it affects the company operational management. The result has indicates that the use of CRM system has significantly improves in terms of client and candidates management system, invoicing and management functions in the organization. In addition, the implementation of the CRM system has allowed the company to centralized it operation, in terms of recording and sharing information on a global scale which enhance the company data efficiency and data management. However, due to lack in the software capabilities and end user knowledge, few problems are identified and how it affect in the system efficiency. Note: The company name used in this paper is a pseudo in which due to privacy and confidential reason practice by the company interviewed, the real name of the company has been agreed to be disclosed to respect the company wishes. Keywords Data Management - Process Innovation - Recruitment - Operation Management Introduction Peter Drucker, a writer and a......

Words: 5360 - Pages: 22

Premium Essay

Crm Impact on Business

...CRM Business Report Should We Adopt a CRM System? Prepared for Western Governor’s University Course: RWT1 Prepared by Charles Carr August 10, 2009 Table of Contents Executive Summary ……….…………………………..………..……………..iv Introduction …..…….…………………………………………..….……………1 Benefits or advantages…………………………………………………………2 Cost or Possible Disadvantages……………………………………...………..3 Impact on our Business……………………………………………………….…4 What Is the estimated cost……………………………………………………….5 Conclusion & Recommendations……………………………………………….6 References…………………………………………………………………………8 List of Illustrations Marketing Effectives Table…………………………………………………………5 The options of Demand for CRM………………………………………………….6 iii Executive Summary This report analyzes the benefits and costs of implementing a customer relationship management system (CRM), and to determine the impact it will have on our business if we decide to adopt a CRM system. Benefits or Advantages Our firm has a great opportunity to benefit for implementing a CRM system, which could increase our customer service, increase our productivity, and increase our operational functionality. These benefits can be achieved by turning our raw data into competitive intelligences, which in turn will lead to increases in revenue. Costs or Possible Disadvantages If we do not plan the implementation process carefully, there is a 55 percent chance that our firm will not receive the full benefits of the...

Words: 2425 - Pages: 10

Premium Essay

Approaches of Crm

...2010.10.07. CRM – Customer Relationship Management Bianka Parragh, Phd Óbuda University Keleti Károly Faculty of Business and Management Institute of Enterprise Management • Approaches of Customer Relationship Management • The origins of CRM • The rise of CRM • The role of CRM • Types of CRM 1 2010.10.07. RE-INVENTING CRM In the late 1990s and early year of the 21th century, CRM was offered up as the next wave of marketing. The tools and techniques that would make traditional marketing obsolete. The automated approaches that would make customer relationships automatic and would enable the marketing organization to shell anything to anyone they chose. CRM was the single solution that would solve every marketing problem. Simply install the software, plug in the customer data and sit back and watch the profils roll in. But it wasn’t that simple. It wasn’t that easy. And, it simply didn’t work that way. Millions of dollars anp pounds and yen and Euros were spent on CRM systems, software and structures but, not enough seemed to come back. The five important things are about the book’s approach to CRM 1.Strategic, not more tactics. CRM is a business decision, made by business managers to achieve business goals. So, most of all, this approach to CRM is strategic. 2. Customers, not companies. Payne’s approach puts the company and the customer in perspective. If there is no benefits to the customer, there can be no benefit to the company. CRM is reciprocal......

Words: 1878 - Pages: 8

Free Essay

Crm Strategy

...ESTRATEGIAS CRM EN EMPRESAS HOTELERAS. ESTADO DE LA INVESTIGACIÓN Y DEFINICIÓN DE UN MODELO DE ÉXITO INTEGRADOR Aurora Garrido Moreno Universidad de Málaga e-mail: Antonio Padilla Meléndez Universidad de Málaga e-mail: ABSTRACT El sector hotelero es especialmente relevante dentro de la actividad turística en general. Podemos afirmar que las empresas hoteleras se enfrentan en la actualidad a un entorno cada vez más cambiante, competitivo y con clientes más exigentes. Para dar respuesta a esto se han desarrollado estrategias de gestión de relaciones con clientes o Customer Relationship Management (CRM), donde la tecnología en la mayoría de los casos se señala como componente esencial. Sin embargo, tras la revisión de la literatura, podemos afirmar que es preciso realizar un análisis integrador de todos los factores que inciden en el éxito de una estrategia CRM. Por ello proponemos un concepto global del CRM como estrategia de negocio. Además, concluimos a partir de la revisión de la literatura que la mayoría de los estudios realizados hasta ahora sobre el CRM y más en el sector hotelero, son estudios de carácter exploratorio, siendo escasos los estudios confirmatorios, y señalando la mayoría de los estudios empíricos existentes principalmente los problemas que surgen a la hora de implementar el CRM en la práctica. Por ello, en este trabajo se presenta un modelo integrador de éxito en la implementación de la estrategia CRM que considera como......

Words: 9681 - Pages: 39

Premium Essay

Crm Implementation

...PROPOSAL FOR CRM IMPLEMENTATION AT WeCare HOSPITAL Contents Introduction 3 What is CRM? 3 Bibliography 4 Abstract Customer Relationship Management (CRM) systems helps businesses to manage customer interactions more effectively and efficiently. CRM enables businesses to understand their customer’s needs and formulate the businesses strategies with careful analysis. This paper outlines a proposal for the management in implementing a successful CRM model in WeCare Hospital, firstly giving an insight in to why businesses needs to move from business centric to customer centric way of doing business and secondly, identifying the importance to shift from the traditional CRM systems to the technologically driven CRM system. Section I- Introduction Customer Relationship Management is a system for managing a company’s interactions with the current and future customers. It involves using technology to organize, automate and synchronize sales, marketing, customer service and technical support. It can also be considered as a strategic process merging businesses strategy and system to integrate information from different functional areas of the company (sales, marketing, finance, accounting, logistic etc.) to offer a comprehensive understanding of the customer and develop stronger relationships with them through out the customer life cycle. According to (Lin & Yen, 2001: Ngai 2005), Swift (2001, p.12) CRM is an “enterprise approach to understanding and......

Words: 1403 - Pages: 6

Premium Essay

Crm Curriculum

...businesses in successfully implementing strategies aimed at winning and retaining customers profitably. It is also helping businesses shift from a short-term transaction based mode of operation in their interactions with customers to a long-term relationship mode. Objectives – The objective of this course is to help students understand the concept and practice of CRM derived from research and applications across businesses. These concepts and applications from real life case studies will help identify opportunities, which can be successfully implemented for long term profitability. Pedagogy – The teaching methodology will include a mix of lectures, discussions, presentations by practitioners, videos, exercises and case analysis. The cases are integrative in nature but will also help develop an appreciation of specific elements of CRM. Each session will require preparation of assigned reading / case and active participation by students. A significant portion of the performance will depend on student’s contribution to the class. Group Project – Identify any organisation which is practicing some form of CRM. Start working with them to understand the objectives, strategy, structure and process of relationship management. Identify the key issues they faced in implementation especially related to financial and marketing evaluation of the program. Interview some relationship customers of this organisation to understand the customer perspective. Evaluation – Case......

Words: 2004 - Pages: 9

Premium Essay


...3/Issue 3/Article No-8/2557-2566 ISSN: 2249-7196 INTERNATIONAL JOURNAL OF MANAGEMENT RESEARCH AND REVIEW E - CRM: AN ULTIMATE STRATEGY FOR AN ORGANIZATION Sagar Deshmukh*1, N. Deepa2, A. Raj Shravanthi3 1 Research Scholar, Dept. of Agrl. and Rural Management, Tamil Nadu Agricultural University, Coimbatore, Tamil Nadu, India. 2 Assistant Professor, Dept. of Agrl. and Rural Management, Tamil Nadu Agricultural University, Coimbatore, Tamil Nadu, India. 3 Research Scholar, Dept. of Agrl. and Rural Management, Tamil Nadu Agricultural University, Coimbatore, Tamil Nadu, India. ABSTRACT Customer relationship management is a business strategy to select and manage relationship with the most valuable customers. The concept of CRM when seen in context of e-business called as e-CRM. It provides companies means for conducting personalized, interactive and relevant communication with customers across both traditional and electronic channel. E-CRM integrates traditional CRM and e-business application. It makes possible for an organization to extend its infrastructure to customers and partners in ways that offer new opportunities of learning customer needs, gaining new economies, reaching new customers, adding values and doing these in real time while it might sound very simple, achieving effective e-CRM is itself a stupendous task. Companies agree that e-CRM is critical to their business, but unfortunately very few understand exactly what it is or how to evolve an......

Words: 4440 - Pages: 18

Premium Essay

Crm Highlight

...four major perspectives on CRM: strategic, operational, analytical and collaborative several common misunderstandings about CRM a definition of CRM the six constituencies having an interest in CRM how important CRM issues vary across industries five generic models of CRM. Introduction The expression customer relationship management (CRM) has only been in use since the early 1990s. Since then there have been many attempts to define the domain of CRM, a number of which appear in Table 1.1. As a relatively immature business or organizational practice, a consensus has not yet emerged about what counts as CRM. Even the meaning of the three-letter acronym CRM is contested. For example, although most people would understand that CRM means customer relationship management, others have used the acronym to mean customer relationship marketing.1 Information technology (IT) companies have tended to use the term CRM to describe the software applications that automate the marketing, selling and service functions of businesses. This equates CRM with technology. Although the market for CRM software is now populated with many players, it started in 1993 when Tom Siebel founded Siebel Systems Inc. Use of the term CRM can be traced back to that period. Forrester, the technology research organization, estimates that worldwide spending on CRM technologies will reach US$11 billion per annum by 2010.2 Others with a managerial rather than technological emphasis, claim that CRM is a disciplined......

Words: 8031 - Pages: 33

Premium Essay

Crm at Minitrex

...the dual challenges of effectively controlling the use of well-established information technologies, while experimenting with selected emerging technologies; and 5) The role of the CIO. II. RATIONALE Students develop an understanding of the strategic use of information technology from a business perspective at the enterprise level. They are expected to understand the internal management of information systems services from the point of view of the CIO and to examine alternative strategies and tactics available to management to achieve goals. Working students and students with post-baccalaureate experience will be able to examine the current and potential impact of information and information technology on all aspects of their position, firm, and industry. III. MAJOR INSTRUCTIONAL GOALS Goal A. Understand the role of IT in reaching business objectives Learning Outcomes: The student will be able to: A-1 Differentiate between strategy, vision and strategic objectives A-2 Differentiate between effective business strategies based on a company’s vision, strategy, and mission statements A-3 Identify the significance of the five levels of Strategic Alignment Maturity A-4 Identify the primary differences between strategic, tactical and operational processes Goal B. Understand the role of governance and communication in the......

Words: 1426 - Pages: 6