Create a Problem Statement

In: Business and Management

Submitted By rockman2
Words 1087
Pages 5
Create a problem statement, from the identified issues, which focuses management's efforts to solve these issues and reach the organization's goals. Describe where Kudler Fine Foods could be if this problem is solved by management.

Kudler Fine Foods (KFF) is a premier gourmet grocery store. It has the obligations to its employees and loyal customers to remain competitive in the field and keep the quality of their products and wine at the highest level. A wide variety of organic produce grown locally as well as a wide selection of local and imported wines are the products that KFF offers. KFF is very customer oriented and always strives to provide a friendly and attentive way to serve their customers.
The KFF management is planning on opening a new location when the other current locations are not successful. After they opened their first store in La Jolla, California, KFF has expanded their business to Del Mar and Encinitas, California. KFF's future growth plans include expansion to other areas in Southern California, specifically in Carlsbad California due to its large populatin base and relative proximity to the Del Mar location. Currently, the Del Mar store is not performing well compared to its financial targets and also because of the small population in the area. KFF has planned these moves without doing a proper analysis of the need for their services in the area. Kudler is not yet prepared for factors that may decrease the profitability of the company, or factors that may contribute to the failure of a new location. The shift in growth of Kudler Fine Foods' organization has put the business in the position where there is a need for new approaches by management to guarantee KFF's ongoing success. There is a need to invest in technology to increase overall productivity of management tasks to allow for more time to focus on strong company values…...

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