Comparative Shop Report of Diesel

In: Miscellaneous

Submitted By kirstyarr
Words 591
Pages 3
When discussing options for my capsule collection in collaboration with Diesel, my immediate reaction was to interview the Diesel consumers themselves. This way I would be gaining solid and reliable primary information from the most important people. I interviewed 200 males from across London, Nottingham, Manchester, and Cardiff to gain a trustworthy and dependable view. My results from the interviews undertaken are presented in graphs below.
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The majority of Diesel customers updated their jeans between 6-18 months. Some of the reasons why this was, because Diesel jeans are expensive they treat themselves to a pair when they can afford it, on the other hand many applauded the durability and design of the jeans so were not bothered about having too pay that much money.

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After carrying out my initial comparative shop report it was mentioned that Diesel had not yet succumbed to any sales or promotions, however since the beginning of January all Diesel jeans have up to 50% off. It is not clear as to when this promotion is going to end either. This information is supported by my findings too. The majority of the men I interviewed did say that they could no longer afford to spend large amounts of money on individual garments. Instead they stressed that before £100+ jeans would not have bothered them, however now they would be looking to spend below this figure.

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I felt that it was extremely important that I explored any weaknesses the consumers felt were an issue too. The main problem was that men would like to have some coloured denim within the range rather than just the same denim washes they always have. It was obvious that many consumers felt that there was not a wide enough range in terms of styles that reflects current trends; instead the styles are just subtle changes across their product range.

When analysing the primary research,…...

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