Coconut Variety

In: Business and Management

Submitted By Dilan1993
Words 3533
Pages 15
THE PHILIPPINE COCONUTINDUSTRY: PERFORMANCE, ISSUESANDRECOMMENDATIONS
Rolando Dy, Ph.D.

ANNEX 6STRATEGY MAKING BASED ON SWOT MATRIX
The coconut industry is a resilient one, full of potential but has manyweaknesses. While it hosts many opportunities, it also faces many threats.These are considerations in formulating policy directions for the industry.
Coconut Industry: SWOT AnalysisADVANTAGES CONSTRAINTS
STRENGTHS WEAKNESSES
Inputs
1. Availability of good clones 1. Only 1% of the areas are plantedwith good clones2. No irrigation system in coconut areas
Farm Production
2. Favorable climate in most areas 3. Senile trees (30% of stands)3. Availability of technologies 4. Only 1% of the farms apply fertilizers5. Plantings in marginal lands6. Intercropping in only 30% of the land
Logistics
4. Established marketing system 7. High assembly costs due to poorroads and fragmented, small holdings5. Export facilities 8. Multi-layered marketing channels
Milling
6. Presence of many mills 9. Underutilized mills7. Presence of refiners 10. Underutilized refineries11. Shortage of raw materials12. High assembly costs13. Low quality copra
Other Value Adding
8. Many product possibilities 14. Cost of raw materials
Institutions
9. Multi-stakeholders 15. Frequent changes in PCA leadership16. Lack of program support; toodependent on coco levy resolution
OPPORTUNITIES THREATS
1. Stable and growing export anddomestic markets1. Poor global image in supply reliability2. Good prospects for value addedproducts (VCO, geotextiles, etc.)2. Perception of government inaction3. Alternative fuel (coconut methylester- biodiesel) demand3. Competition from other tropical oils(i.e. palm oil and palm kernel oil)4. Low domestic oil consumption 4. Development of rapeseed and cupheawith high lauric content
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5. More stringent sanitary and phyto-sanitary (SPS) standards6.…...

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