China Ail Lines

In: Business and Management

Submitted By soldier59
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QUESTIONS FOR
CASE STUDY ASSIGNMENT

STRATEGIC EXCELLENCE

Licensed for use by the students of the
Executive MBA Program,
The Icfai University.
Not to be reproduced.

QUESTIONS FOR CASE STUDY ASSIGNMENT
STRATEGIC EXCELLENCE
ANSWER THE QUESTIONS FOR ANY TEN CASE STUDIES
Questions for 18 case studies are given below. Each case study assignment has 2 questions.
Students are required to answer questions for any 10 case studies (20 answers). Students are advised to submit answers for all 10 cases in one go, for results to be adjudged in one instance.
01. McDonald’s in the United Kingdom
a. When McDonald’s entered the UK market in 1974, it initially failed to attract British customers and reported losses. However, as of 2009, the UK was one of the most promising markets for McDonald’s. Many factors were responsible for this change in situation. First, identify the subset of factors that could be attributed to the organization’s strategies. Next, tabulate that subset of factors along with the associated strategies for each factor. Finally, classify these strategies into originally intended and subsequently emergent strategies. b. As of 2009, McDonald’s faced many challenges in the UK. In your opinion, what strategies should McDonald’s adopt at the corporate, business, and functional levels to continue its growth trend in the UK? Give reasons for your answer.
02. Emerging Markets Strategy: Nokia Life Tools for Rural Markets
a. Business strategy is often compared with war strategy, resulting in win-lose situations.
‘Nokia’s emerging markets strategy is apparently creating a win-win situation, with benefits accruing to the company, its rural customers, as well as its business partners who provide telecommunication services or the content on agriculture, education, and entertainment.’ Do you agree with this statement? Explain.
b. Critically…...

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