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Change Strategy

In: Social Issues

Submitted By blightner
Words 663
Pages 3
Benjamin Lightner
Instructor’s Name
Andrea Doctor
LDR 531 Organizational Leadership
December 12, 2008

Change of Strategy

The groundbreaking gene technology brought to market by Gene One will be used to eradicated disease in potatoes and tomatoes. This gene technology will eliminate the need for pesticides used by farmers when growing tomatoes and potatoes. This product helped facilitate the grow of Gene One from a $2 million dollar start-p to a $400 million dollar company in less than eight years. Gene One’s management notice the rising stock indices on Wall Street that indicated an interest increased interest in biotechnology. Based on the limited knowledge, the drive of key members of management and the board at Gene One the desire to go public within three years in hopes of raising additional capital for research and development. Management is of the opinion that by implementing and achieving there growth targets they will be able to establish the company as a viable , competitor in the biotechnology industry. There is also the hope that Gene One’s current leadership will be seen as capable of managing a successful pubic entity. Challenges for Gene One in this scenario include concerns about the experience level and leadership capabilities of the senior leadership team regarding IPOs and the communication plan that will be used to convey this new strategy to the employees Overall, the leadership team lacks the experience and, in some cases, the motivation and focus to take the business to new heights. The major problem for Gene One in the this scenario is to transform the culture of the current organization from the small start-up company to a global giant that is focused on growth and profitablity. The changes within the organization will require changes in the core values of the organization. The organizations staff is accustom to…...

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