Cce Case

In: Business and Management

Submitted By rcolayco
Words 2296
Pages 10
I. Case Context Crutchfield Chemical Engineering (CCE) is a large specialist in chemicals and fibers manufacturing. Since 1996, CCE has been replacing its commodity chemicals business with engineered lines for different manufactured products. Many company divisions have their own R&D unit, but CCE houses an elite Corporate Technology Development (CTD) division made up of three research departments dedicated to exploring new technologies and products that are potentially profitable for CCE in new markets over the next five years. In other words, CTD departments carry the heavy responsibility of creating the future of CCE.
CCE is now in the last stage of its companywide downsizing that resulted in 18% workforce reduction in the last 6 months. One of the departments under CTD belongs to Paul Burke, a seasoned director of the Polymers Department who has seen many downsizing cases in his time. He oversees 5 R&D project teams, 2 of which he has noticed a large discrepancy in terms of degree of motivation and performance: Lumen having high motivation and creativity and Absorb being the opposite. To investigate, Burke hired an organizational psych expert for the study of the day-by-day dynamics of the two teams. Using 10 days' worth of electronic daily diaries collected from all members of the two teams, the study reveals rich information about team leader behaviors, team member thoughts and behaviors, team dynamics, and project progress.

II. Problem/Issue Definition
Large a large discrepancy exists between Lumen and Absorb in terms of motivation and creativity, posing a direct threat to CCE as it is highly dependent on R&D and new product development. It is imperative to find out what keeps Lumen at their motivational highs, and how to maintain or increase it, while doing the same for Absorb.

III. Analysis Framework
The 17 Indisputable Laws of…...

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