Catchment Study

In: Business and Management

Submitted By deepakkumar07
Words 13875
Pages 56
[pic]

SUMMER TRAINING REPORT

ON
CATCHMENT STUDY
OF
FOOD BAZAAR
[pic]
IILM INSTITUTE FOR
HIGHER EDUCATION GURGAON
IN THE PARTIAL FULFILMENT FOR THE AWARD OF POST GRADUATE PROGRAMME IN RETAIL MANAGEMENT
SUBMITTED BY
DEEPAK KUMAR
PGPRM 2006-08

CATCHMENT STUDY OF FOOD BAZAAR

[pic]

DECLARATION

This project is my original work done on behalf of IILM INSTITUTE FOR HIGHER EDUCATION under the guidance of Mr.Amit kumar, Food bazaar category head north zone and college mentors Mrs. Swaran Kanta and Mrs. Smita shelly, Faculty IILM. As well as with the great help of Food bazaar category team north zone.
The material provided in this report is original and has not been submitted anywhere for any other diploma or degree.
This data is completely confidential, hence the findings and analysis would not be shared in this document and outside too . so should not be share with any other places or organization.

Signature of student

Name : Deepak Kumar Date

PREFACE I am Deepak Kumar doing post graduate program in retail management (PGPRM) student of Integrated Institute of Learning Management (IILM), Gurgaon, Haryana. undergone summer training program at Zonal office (North Zone) with Future group in Gurgaon. I have been assigned a task to do the
‘CATCHMENT STUDY OF FOOD BAZAARS IN NORTH ZONE”.
In this topic there were three main objectives which I did for each Food bazaar . 1. Customer Profile 2. Competitor analysis 3. Consumer basket size (Grocery items)
The project duration was three months.
During these three months I visited catchment’s area of 11 Food bazaars store in north zone.
Seven Food bazaars in NCR and their catchment’s area.
Gurgaon- ( Sector-14, 56,Suncity , Old Gurgaon,…...

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