Caring Community

In: Business and Management

Submitted By angiewhitlow
Words 797
Pages 4
Caring Community

Angie Whitlow

BCOM/230

Instructor: Hannah Rosette

May 19, 2014

The Red Cross is a fascinating organization, Founded in 1881 by Clara Burton it is an organization based on the philosophy that everyone deserves to be treated equally in times of need (American Red Cross, 2014). This philosophy makes the Red Cross rich in culture as it adapts to the needs of the people it helps. Unlike many traditional organizations and businesses the Red Cross is totally unbiased in who they serve and communicate with. They work with people blind to cast and creed, without seeing nationality. Their target demographic, if you will, is simply people in need. The main culture of the Red Cross is clearly formed by its’ mission statement:
“The American Red Cross prevents and alleviates human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors. Due to the nature of their work however the sub-cultures of this organization are vast and ever changing. Let us take a moment to look at the communication web of the Red Cross and how it is affected by the companies’ values and deference.” (American Red Cross, 2014) The Red Cross has a multitude of options in communicating internally and externally compared to when Mrs. Burton had the vision to pull this organization together during the Civil War. Thanks to technology it is easier than ever to reach out to those that you work with and for. Tools that are used nowadays are common place even in our own homes. Phone calls, e-mails, instant messaging, social media, video chats and even good old fashioned snail mail are things we are all very familiar with. You can reach out to anyone at any time and get immediate results. The more important part of the communication that makes this…...

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