Business Plan: Herbal Mosquito Repellent

In: Business and Management

Submitted By d4rk
Words 3892
Pages 16
Table of Contents
1 EXECUTIVE SUMMARY 3
2 BUSINESS IDEA 4
3 GOALS AND OBJECTIVES 5
4 MARKET POTENTIAL 6
5 COMPETITIVE ANALYSIS 6
6 MARKETING PLAN 7
7 OPERATIONS 9
8 MANAGEMENT AND OWNERSHIP 10
9 RESOURCE REQUIRMENTS 10
10 IMPLEMENTATION 11
11 RISK ASSESSMENT 12
12 CONTINGENCY PLAN 12
13 FINANCIAL PLAN 12

EXECUTIVE SUMMARY

The world's most dangerous animal weighs about two milligrams and pursues its human prey at speeds of barely a mile per hour. It is likely that this crown prince of terror is currently buzzing around you. The dubious honor belongs to none other than the lowly mosMos--a fragile creature, whose bite infects millions with lethal diseases, such as malaria, dengue fever, filariasis, encephalitis etc. Bangladesh, a land of 113 types of mosMoses1, has long been a major victim of the mosMos vectored diseases mentioned above. A wide variety of mosMos deterring devices are in practice, ranging from the most popular d-allethrin based coils, DEET (N, N'-diethyl- n-toluamide) based sprays to electric mats and vaporizers. However, the fact that these devices are far from optimal triggers the need for an efficacious and potent solution to this ever-persisting torment. ActiGreen Bangladesh (AGB), a private limited company, enters the scene by introducing a pioneering spray – Mos-Quit, prepared from NEEM, a divine tree. Traditionally found chemical based killers and repellents are poisons that only kill, or ward off mosMoses for a meager period. In addition, they have been evidenced to have adverse effects on human health. Mos-Quit contains natural compounds that block the internal functioning of hormones in the body of mosMoses. MosMoses, by inhaling Mos-Quit forget to bite, to eat, to mate, or they stop laying eggs. Even if eggs are produced, they do not hatch, or the larvae do not molt. This in turn breaks their life cycle. The population…...

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