Business in Pakistan

In: English and Literature

Submitted By gunjanbnk
Words 4145
Pages 17
Doing Business in Pakistan
1. Methodology 1. Choosing the topic 2. Formulating the research questions 3. Objective of the Research 4. Research Model
2. Theoretical Framework PEST Analysis Political and Legal Environment Economic Environment Socio-Cultural Environment Technological Environment

Porter Five Forces Threats of New Entrants Intensity of rivalry among existing competitors Bargaining Power of Buyers Bargaining power of Suppliers Threat of Substitutes Ansoff Matrix Summary

4. Empirical Findings Uncontrollable Environmental Factors Political and Legal Environment Economic Environment Socio-Cultural Environment Technological Environment

Porter Five Forces Threats of New Entrants Intensity of rivalry among existing competitors Bargaining Power of Buyers Bargaining power of Suppliers Threat of Substitutes Summary

Methodology 1.1Choosing the topic: Here we will describe why did we choose a selected topic.

1.2Formulating the research questions: After choosing the research topic, there was a concern that what should be our research question? So, we should focus our research on the issue that what can be suitable and effective marketing strategy for our selected industry in Pakistan? A suitable marketing strategy can be developed by understanding internal strengths and weaknesses and the external opportunities and threats. 3. Objective of the Research: The objective of our research should be to get a complete and overall picture of the whole situation in Pakistan that how our selected industry can grow and sustain by keeping in view the threats and opportunities present in the…...

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