Business Environment

In: Business and Management

Submitted By naruchan
Words 1529
Pages 7

(I) Task One : Brief note on McDonalds

McDonalds is one of the world’s leading fast food franchisee. They mainly concentrate on burgers with occasional additions with to suit the host country. They have designed meals targeted at adults to toddlers so as to reach wider range of audience. They operate in more then 119 countries and serve around 52 million customers per day which makes it a global brand.

Globalization of McDonalds

Globalization is the interlocking of different countries in the world in a political, economic, social and technological sense. People around the globe are more connected to each other than ever before. Information and money is exchanged at an alarming rate. Goods and services produced in one part of the world are increasingly available in all parts of the world. International travel is more common compared to earlier times. International communication is commonplace. This phenomenon has been titled "globalization."

McDonalds Restaurants: Number by Region

1991 & 1996

Graph by Benjamin Holt, August 1999
Source: Human Development Report 1998 (www. global

The graph gives an example of how Mcdonalds have opened branches in various locations in such a short span of five years.

Mcdonalds is a brand in itself and there hardly will be anyone who is not aware of their existence. The burger is an American food but Mcdonalds have gone to prove that it is accepted by 52 million people and is still going strong. For instance they incorporate the host nation’s selection of taste and individuality so as to be accepted as fast food retailer. For example when the Asian countries are observed (China, Hong Kong, Japan, Taipei, South Korea) McDonalds success around the world is due to its franchising way of business and hiring local management. In most of the countries over 50% of the…...

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