Business Activity

In: Business and Management

Submitted By Burton
Words 755
Pages 4
PEST PEST stands for "Political, Economic, Social, and Technological analysis" so companies can use this to assess the situation of the economy so they know how to run the business. The British Heart Foundation is a charity organisation in the United Kingdom that funds research, education, care and awareness campaigns aimed to prevent heart diseases in humans. The Charity was founded in 1961 by a group of medical professionals who were concerned about the increasing death rate from cardiovascular disease. It is a major funder and authority in cardiovascular research, education and care, and relies predominantly on voluntary donations to meet its aims. In order to increase income and maximise the impact of its work, it also works with other organisations to combat premature death and disability from cardiovascular disease. ` Economic factors which effect Coca Cola There will be a few different things that will affect Coca Cola. One off the things that will be an Economic factor is the interest rates the Bank of England will set. Interest rates will determine how much money customers will have to spend and whether they will buy coca cola more or less than they where before. Another factor what will affect Coca Cola will be the exchange rates. Exchange rates will affect the company because they will have to keep up to date with the changes with the currencies in each country and compare the prices in each to make sure they sell for the right price. Another factor is the inflation rates which Coca cola will have to deal with. Inflation rates are to calculate real interest rates as well as real increases in wages, and official measurements of this rate act as input variables to COLA adjustments and Inflation derivatives prices. Social factors which affects Coca Cola Coca Cola will be affected by health consciousness because Coca Cola has a lot of sugar in its…...

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