Build the Management Research Hierarchy

In: Business and Management

Submitted By jburks4
Words 1097
Pages 5
BUSI600
Case Assignment 1
Jamison Burks
Liberty University
September 7, 2014

Build the management-research question hierarchy. The management-research question hierarchy is a hierarchy which produces several specific questions from an original question with intent to give management information to make a decision on correcting a dilemma. The hierarchy contains six steps starting with a dilemma and ending with a decision. The first step in the management-research question hierarchy is to determine the management dilemma. The dilemma can be anything from rising costs, declining sales, to defective products. For Penton Media, the management dilemma was a decline in use of their public service reader cards.
The next step in the management-research question hierarchy is the management question. A management question is simply the management dilemma stated in question form (Cooper and Schindler, 2014). In the case of Penton Media, the management question is why is the use of their public service reader cards declining and how to promote increased usage of the cards? The use of the Penton Media’s public service card is declining because as the years progress people are obtaining information through faster means than mail such as email, websites, or telephone numbers. The third step in the management-research question hierarchy is to produce research questions. Research questions are specific and help determine the different courses of action management can take to solve the management dilemma. Since Penton Media knows people are obtaining information through faster means, some questions that can be researched are, should Penton Media cease using service reader cards and place either an email address or phone number in an ad to acquire additional info? Another question that could be asked is should Penton Media offer an incentive for using the service reader…...

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