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Brand vs Product

In: Business and Management

Submitted By ygpassos
Words 1628
Pages 7
Brand Vs. Product

There are many definitions about a product, some says a product is merchandise, the commodities offered for sale, an artifact that has been created by someone or some process and a consequence of someone’s efforts of a particular set of circumstances. In marketing, it defines as a product of anything that can be offered to a market that might satisfy a want or need. It is not just a physical object but a complete bundle of benefits or satisfaction that buyers perceive when they will obtain if they purchase the product. It is the sum of all physical, psychological, symbolic and service attributes (Kum, Bergkvist, Lee & Leong, 2012).

On the other hand, a brand is trade name given to particular product or service. It is the recognizable kind, a trademark. In marketing, a brand is the symbolic embodiment of all the information connected with a product or service. It includes a name, a logo, and other visual elements such as images or symbols. It also encompasses the set of expectations associated with a product or service which typically arise in the minds of the people. Such people include the employees of the brand owner, people involved with the distribution, sale or supply of the product or service and the ultimate consumers (Sellani, 2007). There are many differences between a product and a brand. A product is tangible, you can see and touch it. It has physical attributes, different models, features and prices. It has objective qualities like taste, texture, color, firmness and hardness. While a brand is how the consumers feel about that product, it deals with their affection, the personality they ascribe to it, the trust and loyalty they give it. Above all, the shared experienced they have with it. It is a part of the product that you cannot put in the box. It is extremely valuable because it is incorporeal. Today,…...

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