Basic Marketing

In: Business and Management

Submitted By billster23
Words 280
Pages 2
1) Prior to analysis, the data from a survey is arranged into a(n) ________.
A) information graph
B) data graph
C) information matrix
D) data matrix
E) data table
Answer: D
Diff: 1 Page Ref: 266
AACSB: Analytic Skills
Objective: LO 1

2) ________ refers to the creation of a computer file that holds the raw data taken from all of the acceptable completed questionnaires.
A) Data entry
B) Data coding
C) Data matrix
D) Data filing
E) Data surveying
Answer: A
Diff: 2 Page Ref: 266
AACSB: Use of IT
Objective: LO 1

3) ________ is the identification of code values that are associated with the possible responses for each question on the questionnaire.
A) Data entry
B) Data coding
C) Data matrix
D) Data filing
E) Data surveying
Answer: B
Diff: 2 Page Ref: 226
AACSB: Analytic Skills
Objective: LO 1

4) Errors that pertain to anything in the research process except sample size are known as:
A) summarization errors
B) non-sampling errors
C) field errors
D) generalization errors
E) none of the above; all errors are derived from sample size
Answer: B
Diff: 2 Page Ref: 226
AACSB: Analytic Skills
Objective: LO 3
5) Fieldworkers who cheat by submitting bogus questionnaires are an example of:
A) intentional fieldworker error
B) unintentional fieldworker error
C) intentional respondent error
D) unintentional respondent error
E) none of the above; fieldworkers do not cheat
Answer: A
Diff: 1 Page Ref: 227
AACSB: Analytic Skills
Objective: LO 2

6) A confused or distracted respondent is an example of:
A) intentional fieldworker error
B) unintentional fieldworker error
C) intentional respondent error
D) unintentional respondent error
E) intentional researcher error
Answer:…...

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