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Bac One

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Banc One --- 1993 Case Study Bus 6611 Dr. Diane Eppler By April 2000 Banc One’s Mission, Objective and Strategies Mission – Banc One’s mission is to build shareholders value by sticking to the nuts and bolts. Banc One believed in the basics. The major objective was to create a perception of value and to focus on customer service. Strategies: Overall – The general strategies of Banc One is to be different than its peers; different in a good way. Banc One worked hard to develop a straightforward and simple strategy for continued success of their company. The Banc One overall target is being the best at managing opportunities, making affiliations work for everyone involved, create a perception of vale, and the development of human and financial capital. Marketing: _Product _- BancOne is in the business of Retail Banking. The bulk of Banc Ones business is providing loans to consumers and small-companies. Place – Banc One is headquartered in Columbus, Ohio. Banc One has over 1000 conveniently located branches throughout the U.S. States, currently located in 13 States. _Price _– Banc One pricing is slightly higher than it’scompetitors. Customer service is considered scarce in this industry and customers are willing to pay for superior service. Promotion – In the early 1960s Banc One hired a former disc jockey, John Fisher, todevelop Ad Campaigns for new retail products. John Fisher hired a then local comedienne, Phyllis Diller, to make Banc One commercials. Presently through the use of technology and market research, Banc One has used household demographic data to better assist them in reaching their target market. Finance – Banc One believes that equity is a prime determinant of growth, even survival, in the banking environment. Each affiliates performance is measured by a yard stick of reaching a minimum of 1.15…...

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