Apple Computers

In: Computers and Technology

Submitted By redwards234
Words 959
Pages 4
Ron Edwards
Research paper
10/2/08

Apple computers was established in Cupertino, California on April 1, 1976 and incorporated January 3, 1977 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company was called Apple Computers Inc. for it’s first thirty years but dropped the word “computers” leaving it’s name simply Apple Inc. when they began working on expanding into consumer electronics like the iPod and iPhone. Apple employees twenty eight thousand people world wide and posts sales in excess of twenty seven billion annually. Apple has a devoted customer base and a unique reputation in the consumer electronics industry. Fortune Magazine named Apple inc. one of the most admired companies in America.
In 1976, Apple Computer Inc. began to offer the Apple I personal computer kit at the Homebrew Computer Club. The Apple I was hand made by Steve Wozniak and consisted of a motherboard (with CPU, RAM, and basic textual-video chips) less than what is today considered a complete personal computer. They went on sale in July 1976 for $666.66. Apple then incorporated on January 3, 1977 without Ronald Wayne who sold to Jobs and Wozniak for $800 at which time Mike Markkula invested $250,000 and also lent his financial expertise. To compete with the TRS-80 and Commodore PET the Apple II was introduced in April of 1977 at the West Coast Computer Faire. It distinguished itself because it came with color graphics and an open architecture. In later models it offered a 5 ¼” floppy disk for a storage device known as the “Disk II”. However until they offered the business software application ViliCalc Spreadsheet they were still in last place behind the TRS-80 and the Commodore PET. This program created a business market for the Apple II and gave home users an additional reason for purchasing. By the end of the 1970’s Apple had a staff of designers and a production line. The Apple…...

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