Apple Case Study

In: Business and Management

Submitted By Mazin7
Words 6252
Pages 26
Apple.Inc
A business case study

Prepared for:
Prof.John Sateja
Prof.Edward O’connor
New Jersey City Universty

Prepared By:
Ahmed Elsery
Elisa Flores
Mazin Almudares

Date:
5-8-2015

I. Company Background
On April 1976, the Apple Computer was formed by a 25-year-old then Steve Wozniak and a 21-year-old then Steve Jobs who were both college dropouts . It had its humble beginnings tracing its first location of where they started to build computers in Job’s family’s garage. The years that came after became witnesses of how such first creation led to one of the biggest names in the industry now. The ideas and early innovation techniques that emerged from this location would set the foundation for building one of the most important and globally effective technology companies the world has ever seen. In fact, some diehard Apple fans come from all over the globe just to pose for pictures in front of this now-famous garage.
Wozniak, the true technical mind behind the building process of Apple’s early computers, spent the summer of 1976 building the company’s very first computer.

Figure 1 first apple computer
Meanwhile, Jobs began creating advertisements and found a buyer for the computer. The Byte Shop in Mountain View, California, proved to be Apple’s first major customer, and coincidentally the first retail computer store chain in the world.
The two Steve were able to build and sell fifty Apple computers that summer, all from within the confined space of the Jobs family’s single-car garage. This would mark the first of many successful products to come from the company.
Apple Computer stands out from similar companies with their unconventional business ideas that constantly redefine the standards for product, marketing, and industry innovation techniques. The company has become well known through their commitment to challenge the so-called…...

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