Analise Do Mercado Do Vinho Do Porto

In: Business and Management

Submitted By blaine
Words 5138
Pages 21
ÍNDICE
1. Introdução..................................................................................... 3
2. O Vinho do Porto.......................................................................... 4
3. Características do Mercado............................................................ 5 3.1. Segmentos de Mercado...................................................... 3.2. Tendências Para a Procura...................................................... 3.3. Canais de Distribuição................................................................. 3.4. Principais Concorrentes................................................................. 4. Identificação do Perfil e Evolução da Procura.................................. 4.1. Cruzamento de Dados entre Consumidores...................................
5. Identificação dos Factores Macro Ambientais................................. 5.1. Factores Tecnológicos................................................................ 5.2. Factores Político-Legais............................................................... 5.3. Factores Económicos................................................................... 5.4. Factores Socio-Culturais..................................................................
6. Conclusão.........................................................................................
7. Bibliografia................................................................................

1. INTRODUÇÃO
Este trabalho foi realizado no âmbito da unidade curricular de Fundamentos de Marketing.
O trabalho tem como objectivo analisar o mercado do Vinho do Porto em Portugal nos anos de 2004, 2005 e 2006 onde trabalhamos diversas variáveis representadas graficamente e analisadas com algum pormenor.
A dimensão do mercado, os concorrentes, os consumidores e os…...

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