American Mass Media

In: Social Issues

Submitted By blaine
Words 693
Pages 3
American mass media is telecasted into homes throughout the world. However, it is justifiably argued that the spread of western values and western pop culture is media imperialism. As a result, the national cultures are influenced by western values and soon the national culture and values are no longer traditional, but have clearly evolved into a society heavily influenced by western civilization. However, others oppose this perspective of American mass media in foreign countries. In countries like India, parents worried about the influence of an American based pop culture, more specifically music television, on their children. An India born professor conducted research on this topic, analyzed the data, and wrote Becoming a Global Audience: Longing and Belonging in Indian Music Television, an analysis of the impact of music television on the people of India. Three years of research by a University of San Francisco academic, Vamsee Juluri, was conducted to assess the influence of an American based pop culture music television, mainly MTV and Channel V, on the traditional culture of the people of India. Juluri interviewed nine groups of Indian teenagers to adults in their early thirty’s who watched music television. In the early 1990’s, MTV and Channel V realized that when they entered Indian living rooms, the rebellious, anti-parent youth which succeeded in the West will not work in India. However, there are differences between the American household and Indian household that contribute to the initial failure of MTV and Channel V in the foreign country of India. According to the Juluri’s article, two thirds of American teenagers own their own TV sets, while in India there is usually one TV set per household. This means that it would be difficult for Indian teenagers to isolate themselves from the rest of the family, unlike American teenagers. The music channels…...

Similar Documents

Mass Media

...Mass Media Omar Orozco Hum 186 April 27, 2012 Mass Media Mass Media incorporates all those mediums through which information is distributed to the masses. These include advertisements, magazines, newspapers, radio, television, and the Internet. Advertisements are intended to attract its audience into thinking they can't live without the product or service being presented to them. They prey upon our weaknesses and insecurities, and they use our desires and needs to seduce us. A good advertisement will make you buy a product, but a great advertisement will make you need a product. Magazine life span increased as the industry stabilized. Magazines originally only had seven main categories: religious, literary, agricultural, general, medical, miscellany, and social reform, as the modern magazine era was entered new categories were added at an exponential rate. Today there seems to be a magazine to cover every topic imaginable. Some of the new magazine genres are fashion, health, interior design, pets, teen life, children, parenting, adult entertainment, mechanics, military, and technology. This sub-category division of magazines is advantageous for advertisers making it easier to reach their target demographic. Copyright laws evolved alongside the rapidly expanding literary market in order to protect the published material from pirating by other publications. Newspaper is perhaps the one word most commonly referred to as a mass media, and it is the oldest form. The......

Words: 769 - Pages: 4

Mass Media

...Evelyn Widjaja Ms. Webster Expository Composition Period 2 7 April 2011 Mass Media The concept of media has expanded throughout society, whether to being on the newspaper, television, radio and the internet (Robyn 1). The main purpose of mass media in our society is to provide information, entertainment and advertisement (http://saching.com/Article/The-Positive-and-Negative-Effects-of-Media/873). I will discuss the influence that mass media has for the public and some evidence that will help support the statement “People are more influenced by mass media that they think” (Alexander & Janice 1). Technology has attracted people to engage in mass media, it has brought out easy ways of communication and provided us to make contact with people from different places (Robson 1). Mass media does not corrupt us but it gives the information clearly and steadily (Robyn 1). We need to add to these different types of media as in a way that can help us in life ( Levine 9). Our everyday style is showered with advertisement, more like information and other sorts of different type of mass media (Robyn 2). For instance the newspaper is an incredible influence tool in the society, they can easily turn on people emotions in favor or against an issue sometimes (Robyn 2). This is because we as readers tend to believe everything that is written in the newspaper even though it might be the wrong information (Robyn 2). Due to the technological purposes, we have achieved a step......

Words: 610 - Pages: 3

Mass Media

...2/22/12 Sociology Mass Media Assignment Being ‘Dazed and Confused’ in 1976 Mass media has slowly progressed in America since its foundation. Then in the twentieth century, mass media fundamentally changed society forever. From newspapers, to television, the internet, and cell phones, the media affects socialization on a massive level. ‘Socialization is the process whereby we internalize our culture’s values, beliefs, and norms. Through this experience, we become functioning members of our society’ (Introduction to Sociology: A Collaborative Approach; Second Edition, page 398). Anything that has to do with any sort of social norms or behavior comes from the media and is affecting society more and more every day. It has gotten to the point where most people are consumed by it. For example, newspapers describe new situations and current events in the world. This keeps people aware of only what the men in charge want them to know. Television was invented as another way to show news and forms of entertainment which in some cases, provide examples of social ‘norms’. Norms are what certain groups or societies expect everyone within that group or society to uphold as part their values. When the internet was created, it was made to provide a mass network of computers all around the globe. This allows anybody to receive any sort of information at anytime, anywhere in the world. Then cell phones were invented, and more recently, internet on cell phones. This is how the media has......

Words: 953 - Pages: 4

Mass Media

...University of Phoenix Material Effects of Mass Media Worksheet Write brief 250-to 300-word answers to each of the following: Questions | Answers | What were the major developments in the evolution of mass media during the 20th century? | There are many major developments in the evolution of mass media during the 20th century. Some of them are able to turn on your TV at any time of the day and see music videos, watch the news, and even see movies. Another one would be turning on the radio and hear music at any time you wanted. You could see anything from documentaries, fashion, models, and much more. Celebrities are able to gain publicity by just advertising something on TV, and most of their fans would buy the product. It also helps in their ratings in the music videos. It has impacted all over the world in a sense that people cannot live without it any more. Every day, children, teens, and even adults turn on their TV to see what is going on. If not at their home, some buses, medical offices, all over Manhattan, and even trains have TV’s to inform, entertain, and even educate people. Radio stations have also become very popular and growing rapidly. There are so many different types of songs in the FM station. You also have the AM where inform people about the news and traffic around your area. The development of mass media has been developing rapidly and continues expanding because of new and more advanced technologies. It is amazing how the years pass and with it the......

Words: 557 - Pages: 3

Mass Media

...Mass media refers to communication devices, which can be used to communicate and interact with a large number of audiences in different languages. Be it the pictorial messages of the early ages, or the high-technology media that are available today, one thing that we all agree upon, is that mass media are an inseparable part of our lives. Entertainment and media always go hand in hand, but in addition to the entertainment, mass media also remain to be an effective medium for communication, dissemination of information, advertising, marketing, and in general, for expressing and sharing views, opinions, and ideas. Mass media is a double-edged sword which means that there are positive as well as negative influences of media. Print Media Print media encompasses mass communication through printed material. It includes newspapers, magazines, booklets and brochures, house magazines, periodicals or newsletters, direct mailers, handbills or flyers, billboards, press releases, and books. Newspapers: Newspapers enjoyed the position of the most preferred medium to reach a wider audience until electronic communication emerged on the media scene. In the early days, newspapers were the only medium that masses at large depended on, for daily news. A newspaper carries all kinds of communication related to a variety of topics like politics, socialism, current affairs, entertainment, finance, stocks, etc. Apart from this, it also includes topics which are in lighter vein like cartoons,...

Words: 1440 - Pages: 6

Mass Media

...The major developments in the evolution of mass media during the 20th century? The Mass Media in the 20th century could easily be defined as Mass of Change in technology. Taking over the world many people weren’t ready nor expected the media to branch out in so many directions or availability. When this storm of technology approached; many people were left in the dark not knowing what was about to be offered for them to have access to. From once dialing a phone number on a rotary telephone to dialing the same number in the 20th century from a car phone or cellular phone. Having people out evaluating which computer would suit their needs along with their families and soon becoming familiar with the internet. No need for a computer retail store to be the last stop on the way home; also stop by and pick out a satellite and make the appointment to have it installed. I remember all too well living in the country where there was only 3 local channels; so having a satellite installed we became popular with neighbors who couldn’t afford a satellite at the time. Having many different workplaces getting the taste of the changes also; colored printers were now available, making everything a lot brighter than the original black and white. I’ll say in the 20th century many ideas became reality and only started this race now of who can invent and over challenge the latest edition. One example comes to mind is a Galaxy 4 cellphone; that in at least 6...

Words: 657 - Pages: 3

Effects of Mass Media on American Culture

...Effects of Mass Media on American Culture Have you ever imagined your life before you discovered things like Facebook and your cellular device? Many of us couldn’t fathom such a thing as much as most of us would hate to admit it we have created a dependency on the different forms of social media today. The past century gave birth to what is known as the electronic phase which then led to the informational phase and of course it began with the television. After the creation of the television a way was paved which led to computers, smart devices, and satellites and then there was the digital era or what we call the internet today. The internet has given a form of unforeseen power to an everyday person without the need to of a huge company to portray their views and opinions. Blogging has become more common and television stations or professional publishers no longer have complete control of the information that is given to the general society. Social networking makes keeping in touch with friends and family more convenient by allowing one to communicate with a few clicks and at the touch of a keyboard. These particular developments have influenced American culture tremendously. People became more independent after the print era was introduced and the dependency of teachers and old storytellers lessened allowing one to research and form an opinion based on the outpour of available information. Then there was the telegraph, which made communicating instant. Instead of......

Words: 668 - Pages: 3

Mass Media

...Effects of Mass Media Paper HUM/186 September 4, 2013 Effects of Mass Media There have been major developments in mass media since the beginning of the century. Once upon a time, the use of the radio, newspapers and magazines ruled the way information was sent out into the world. As the years turned, things like Cinema, Television, Cable, Computers, Lap Tops, Compact Discs, Digital Video Discs, and Internet gave mass media a whole new perspective. No longer will you have to wait to get the information you want, it is readily accessible at the tip of your fingers. It is not unusual to hear stories of how people got their information in the old days. Grandmother, Grandfather, Mother, Father, and children used to sit by the radio after dinner to listen to their favorite broadcasts, ball games, and the news. Newspapers and magazines also contributed to American culture by being readily available on almost every corner and newsstand. Newspapers were how people got their day-to-day information brought fresh to them every morning and in some cases with the evening paper as well. Magazines on the other hand, were available weekly and monthly and told fiction and non-fiction stories, along with current events around the world. Cinema is another form of culture; movie theaters and drive-ins were a big part of growing up in the era of the 1940s thru 1980s. Movies were a way of communicating and meeting up with each other. Family outings would be a regular for......

Words: 866 - Pages: 4

Mass Media

...University of Phoenix Material Effects of Mass Media Worksheet Write brief 250-to 300-word answers to each of the following: |Questions |Answers | |What were the major developments in the | In the early part of the twentieth century radios became a popular way of keeping up on | |evolution of mass media during the 20th |events and news. Radios were cheaper than owning a telephone thus allowing more people to | |century? |own them. Radio gave the public a chance to hear the news live as it happened instead of | | |waiting to read about it in tomorrow’s newspaper. Radio also gave the advertisers a chance| | |to reach out to more people and increase their sales. Around the mid-twentieth century the| | |television was introduced. America now had the chance to see the news right in their home.| | |They could sit in the comfort of their easy chair and find out what was going on in their | | |town, and the world all around them. Sitcoms were now a chance for family’s to sit down | | |together and enjoy the adventures of whatever character they would choose to watch that | | ...

Words: 580 - Pages: 3

Effects of Mass Media on American Culture

...advantages and disadvantages of social media. One of the advantages are the connections that can be made using social media. Connecting with people all over the world is a luxury that social media allows. Reconnecting with old friends or lost loved ones is also an advantage. Social media is also a great way to search for employment and to connect with potential employers that may not have been available otherwise. Social media also gives one many outlets and ways to launch and advertise a new business. Using one social media site with connections to others allows word of a new business to travel much faster than it would if social media did not exist. There are also disadvantages to social media. The biggest disadvantage is isolation. People can get so engrossed in the world of social media that it becomes an integral part of their lives. Their world revolves around when the next time they will be able to check Facebook, for instance, will be. They make connections with people through social media and forget how to connect with people in the real world. Often times, someone will have a social media life that is much different than their real life. The lies and fabricated stories often cross over into their real life and they forget who they are. It becomes difficult to remember which experiences are part of their actual life and which ones are made up for the social media life. In doing this, the connections they make using social media aren’t real. Knowing......

Words: 518 - Pages: 3

Mass Media

...make a definition of what mass media is. All the different tools that are used to assist the distribution and circulation of information and entertainment to the public come under the umbrella of mass media. Radio, television, cable, telephone, telegram, newspapers, magazines,theatre and movies are all considered as ‘mass media’. These tools involve exchange of opinions, and public involvement. Today the list of mass media also embraces pagers, satellites, electronic mail, internet, cell phones, and computers. These new additions, unlike the other tools of mass media that work as transmission technologies transmitting information from one source to many receivers, are basically interactive; working more on the person to person formula. As the name suggests ‘mass media’ revolves around the masses-the people. Although cinema, radio, television, and press take centre stage in mass media; the role of books, magazines, posters, billboards, pamphlets cannot be discounted. The reach of these tools extends to enormous varied masses of the populace living across the spread of the country. Here in this debate, as a team we focused on the importance of the most up-to date means of communication, the internet and ıts application such as facebook, twitter, my space and counless number of social networking sites. In short SNSs. It would be in place to call these new means of technological media MASS DISTRACTION or DESTRUCTION for students instead of Mass Media. We do not exlude the......

Words: 362 - Pages: 2

Mass Media

...Effects of mass media Carla Roberts HUM/186 May 20, 20144 Gary Giacomo Effects of Mass Media The three major developments in the last century were print, electrical, and digital. Print was the main form of media and ran the longest then came radio and television. In the 1900s, magazines and newspapers were the main mass media then radio in the 1940s that reached many people. The 1950s television became a mass media source that dominated the media to receive current events. Books were too expensive to produce and the newspaper was cheaper and faster to print. Radio accessed a large audience and was live with current information; it also made listening private in the comfort of your home. With the radio, you could imagine how the events occurred through your imagination. Some major changes today include the internet developed for computers along with cell phones to receive information of news, events, or marketing. Some other changes are online classes so students don’t have to attend on campus and still be successful. Mass media initiated by inventors such as Thomas Edison, and also by social, cultural, political, and economic circumstances. New sources of mass media, like social networking sites and blogs are emerging media, because they are not from trained journalists or publishers, but the people themselves, and this development has changed media drastically in the last 10 years. Though people prefer traditional media and feel it is more valid, this does not mean......

Words: 377 - Pages: 2

Mass Media

...Media History Contents 1 Introduction 1.1 Mass media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.1.1 1.1.2 1.1.3 1.1.4 1.1.5 1.1.6 1.1.7 1.1.8 1.1.9 Issues with definition . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Forms of mass media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Purposes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Professions involving mass media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . History . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Influence and sociology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Ethical issues and criticism . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Future . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . See also . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 1 1 2 6 6 7 8 10 10 10 10 11 11 12 12 12 12 16 16 17 17 17 17 17 17 18 19 20 21 21 21 1.1.10 Notes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.1.11 References . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.1.12 Further reading . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.1.13 External links . . . . . . . . ....

Words: 146891 - Pages: 588

Mass Media

...Mass media are tools for the transfer of information, concepts, and ideas to both general and specific audiences. They are important tools in advancing public health goals. Communicating about health through mass media is complex, however, and challenges professionals in diverse disciplines. There are different types of mass media that we are accustomed to in this day and age. Whether its old people or young kids, we've all had our share of media-related exposure. Learn more about what comprises the media in our modern-day world. Mass media are media, which can be used to communicate and interact with a large number of audiences. Be it the pictorial messages of the early ages, or the high-technology media that are available today, one thing that we all agree upon, is that mass media are an inseparable part of our lives. Entertainment and media always go hand in hand, but in addition to the entertainment, mass media also remain to be an effective medium for communication, dissemination of information, advertising, marketing and in general, for expressing and sharing views, opinions and ideas. Mass media performs three key functions: educating, shaping public relations, and advocating for a particular policy or point of view. As education tools, media not only impart knowledge, but can be part of larger efforts (e.g., social marketing) to promote actions having social utility. As public relations tools, media assist organizations in achieving credibility and respect among...

Words: 1486 - Pages: 6

Mass Media

...Mass media is media which is intended for a large audience. It may take the form of broadcast media, as in the case of television and radio, or print media, like newspapers and magazines. Internet media can also attain mass media status, and many mass media outlets maintain a web presence to take advantage of the ready availability of Internet in many regions of the world. Some people also refer to the mass media as the “mainstream media,” referencing the fact that it tends to stick to prominent stories which will be of interest to a general audience, sometimes ignoring controversial breaking news. Many people around the world rely on the mass media for news and entertainment, and globally, mass media is a huge industry. Usually, mass media aims to reach a very large market, such as the entire population of a country. By contrast, local media covers a much smaller population and area, focusing on regional news of interest, while specialty media is provided for particular demographic groups. Some local media outlets which cover state or provincial news may rise to prominence thanks to their investigative journalism, and to the clout that their particular regions have in national politics. The Guardian, formerly known as the Manchester Guardian, for example, is a nationally-respected paper in England which started as a regional daily. One of the biggest criticisms of the mass media is that it is too topical. When a media outlet is forced to cover national and international......

Words: 451 - Pages: 2