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Aldi Marketing Summary

In: Business and Management

Submitted By blackenedskyline
Words 612
Pages 3
Executive Summary: Aldi is the consumers dream grocery store. Compared to the larger grocery stores Adli has the most affordable products. Aldi carries the most frequently purchased and most necessary products all under our own private brand names. Because we get our products from our own private suppliers we are able to give consumers the lowest possible price on all products. Even though we have lower prices our products meet and or exceed all the necessities of the big brand name products, including taste, quality, and the look of each and every product. Our goal is to make shopping more convenient and affordable for the consumers. We guarantee lower prices on a day to day basis, even lower then the sales prices at the bigger grocery stores. Customers’ saving is our biggest concern. Current Market Situation: With a slow economy not looking to speed up any time soon Aldi is in a very stable position in a market that is not very stable. Aldi has lower prices then all big name grocery stores. Since we sell quality products at a cheaper price, we will and can beat the competition. SWOT Analysis: Strengths- Aldi has good quality products from dry goods to produce at an affordable price. The stores are smaller and just have the most frequently purchased products that people buy, instead of overloading people with too many choices. Our stores are smaller which make it convenient for customers to find items much easier instead of having to run through a big store and finding products. Weaknesses- Aldi has a lot less of a selection then other big name stores. This may hurt us because people like to have choices and we might not be able to compete. Since we carry our own products, people will be a little on the fence about taking a chance on an off brand product. Aldi only accepts cash, no credit cards of any sorts. Threats- Some threats for Aldi would be…...

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