Advertising a Communication

In: Miscellaneous

Submitted By huknowsme
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• ADVERTISING : A COMMUNICATION
• A SPECIALIZED FORM OF COMMUNICATION BECAUSE IN ORDER TO SATISFY THE MARKETING FUNCTION,
• IT HAS TO DO MORE THAN TO INFORM.
• IT HAS TO INFLUENCE CHOICE AND BUYING DECISIONS.
• IT IS THE MEANS OF MAKING KNOWN IN ORDER TO SELL.
• EFFECTIVE COMMUNICATION IN ADVERTISING
• THE VIPS FORMULA
• VISIBILITY
THE AD MUST BE EASILY NOTICED
• IDENTITY OF THE ADVERTISER/PRODUCT
MUST BE OBVIOUS AND NOT HIDDEN
• PROMISE(OFFER)
MUST BE MADE CLEAR
• SINGLEMINDEDNESS
SHOULD CONCENTRATE ON ITS PURPOSE * VALUE OF SIMPLICITY
• THE MESSAGE MUST HAVE INSTANT IMPACT
• MESSAGES SHOULD NEVER BE CLOUDED BY GIMMICKS OR ITS DESIGNS. * CHANGES ATTITUDES
* IT AIMS TO PERSUADE PEOPLE TO BUY RODUCTS
* IT PROMOTES
* CONTINUED PATRONAGE OF PRODUCTS
* CAN CAUSE SOCIAL ISSUES * INDUCES ACTION
* TO BUY, TO FILL IN A COUPON, TO ENQUIRE * COMMUNICATION BARRIERS * WORDS HAVE DIFFERENT MEANING
* MISPRONOUNCED WORDS
* PRECONCEIVED IDEA * MERGING OF WORDS AND PICTURES * PRESS ADVERTISING
* A STATIC MEDIUM THAT HAS AN ADVANTAGE SINCE MESSAGE CAN BE RETAINED AND READ AGAIN * ADVERTISING SKILLS
* COPYWRITING
* LAYOUTING * PRESS MEDIA * HEART OF ADVERTISING
* CREATIVE SKILLS; BE ABLE TO REACH MASS READERSHIP
IN A CHEAP AND IN AN EFFICIENT WAY * IMPORTANCE OF IDEAS
* NEEDED FOR CAMPAIGNS AND REQUIRES STRATEGY AND RESOURCES * TYPES OF ADVERTISING

• CONSUMER GOODS
* VAST RANGE OF GOODS FOUND IN THE SHOPS EX: FOODS, DRINKS, CONFECTIONERY AND TOILETRIES

• CONSUMER DURABLES
* MORE EXPENSIVE AND LESS FREQUENTLY BOUGHT EX: CLOTHES, FURNITURE, APPLIANCES, EQUIPMENT
• CONSUMER SERVICES
* INCLUDES SERVICES FOR SECURITY AND WELL-BEING
EX: BANKING, INSURANCE, INVESTMENT, TRAVEL AND LEISURE
• SOCIAL GRADES IS A SYSTEM THAT IDENTIFIES CERTAIN GROUPS OF PEOPLE/BUYERS AND…...

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