Accounting Transaction and Analysis

In: Business and Management

Submitted By yadanbaobao
Words 3368
Pages 14
Question 1 – Company History, Policies & Reviews 1. What is the core business of Pacific Brands Ltd?

|Pacific Brands Ltd is marketing a series of brands, covering Underwear, Hosiery, Work |
|wear, Home wares, Footwear, Outerwear and Sport. Its main concern is on how to allocate |
|the limited resources efficiently among these brands in order to generate the most profit from |
|them. |

[2 marks]

1.2 What is the core business of Country Road Ltd?

|Country Road is an Australian Fashion Retailer, whose main products cover clothing, |
|footwear, accessories, home ware and furniture. Its main concern is on development of the |
|brand Country Road and Trenery by increasing its customer base, improving its products, |
|providing better shopping environment etc. |

[2 marks]

1.3 What did the “Strategic Review” highlight in terms of structural changes for Pacific Brands Limited? (Refer to the Chairman and CEO Review on page 3 of the Pacific Brands Limited 2009 Financial Report).

|The “Strategic Review” highlighted the top 20 brands contribute to almost two thirds of |
|their sales whereas their long tail of almost 200 other brands only account for 2% of the |
|sales. It shows that they have a very huge…...

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